The Internet is the great disruptive technology of this century, yet little is known about its impact and character outside the United States.

China now surpasses the US in both number of users (338 million and growing) and volume of traffic

What happens with China’s Internet will set the stage for future world leadership. As society and business are transformed along the unique lines of Chinese Internet development, so the business and political character of the fastest-growing economic power in the world will be substantially affected.

Red Wired is the first book to comprehensively survey the commercial, political and social roles of China’s Internet at the same point in time that the world’s future is being shaped by Chinese intentions.

The Internet will become central to China’s growth and influence around the world precisely because of China’s traditional strengths in scholarship, science and other information-intensive activities.

Through unique access to the key players in China’s Internet revolution, Red Wired explores China’s emergent Internet industry and offers a new perspective on the growth of this superpower and the role that technology has played.  Moreover, they offer business lessons from Internet companies that succeeded in this most complex and unique of markets.  Red Wired provides a captivating synopsis of what will surely be remembered as China’s greatest Cultural Revolution – the Internet revolution.

The main theme of the book is innovation in China Internet sector.

• Every major company in the internet world has entered China – Google, Yahoo, eBay, Expedia, etc. But while they are the creator of the original models, it is their local competitors who innovated on top of the plain vanilla forms to get the major share of the limelight in China .
• The book tries to explain why particular internet business models did not work in their original forms in China . What innovations did the particular Chinese players make? And what is the outcome and lesson learned?

Red Wired aims at helping the readers to gain a firsthand understanding of how the Chinese combined successful components from their Western counterparts with innovation, to accommodate the unique characteristics of the Chinese market.