“While 25.5 percent of the Chinese population is now online, CNNIC’s 2008 statistics sketch a relatively coherent portrait of the mainstream majority of them: 67 percent are below the age of 30; 73 percent have only a high school education or lower; 33 percent are students; and 28 percent fall into the lowest income bracket of under $75 per month.

Moreover, 78 percent go online at home and 42 percent log on at an Internet cafe. Once connected, 84 percent listen to music, 75 percent instant-message, 63 percent play online games, and only 57 percent e-mail.

In short, for the vast majority of Chinese, Internet means play, not work.

One could conclude that an Internet entrepreneur’s target audience in China is teenage and twenty-something students, low-end consumers in search of entertainment with plenty of time to kill.”

That applies to Tencent, all the online game players, such as Shanda, Netease, Changyou, The9, Perfect World, and so on, and even Baidu. Read complete article in CNN.