Archive for the ‘Web 2.0’ Category
Sherman | August 18, 2009 in China, Darwin Marketing, Internet, Tudou, Web 2.0, online game, search engine, social network, video sharing site | Comments (1)
For people interested in founding their own ventures in the China, this week’s article in Global Times might be an inspiration to them. Many foreigners worked in the country’s first Internet ventures. And many have arrived since. We look at several stories of westerners who founded their own companies in China – people who had only a smattering of Mandarin at the start and ended up running companies where everyone else is Chinese.
Dutchman Marc van der Chijs found China’s leading video sharing site, Tudou, with his Chinese partner Gary Wang, a colleague of his wife, before setting up the Asian division of a Dutch online game company, Spil Game Asia. American T.R. Harrington found his own search engine marketing firm, Darwin marketing, after struggling for a few years.
Read complete article in Global Times.
Sherman | August 9, 2009 in Facebook, Internet, Web 2.0, social network | Comments (2)
Major advertisers finally embrace social networking sites. More than 80 per cent of the largest US advertisers are using Facebook to promote themselves, suggesting that corporate America has embraced the social networking site as a mainstream promotional platform. This marks a striking shift. Companies were initially hesitant to advertise on social networks because users appeared resistant to advertising and there were fears that corporate logos might appear alongside offensive content.
Read article in Financial Times.
Sherman | August 6, 2009 in China, Internet, Web 2.0, Xiaonei, social network | Comments (0)
China’s leading social network site, Xiaonei, changed its name to Renren, which means “everyone” in Chinese on August 4. (
Read announcement from official site.) It is quite strange that an already famous brand would change its name, as this might alienate exisiting and potential users.
But, Xiaonei, which means “inside the school”, might not be situable anymore, as the facebook-like online community is no longer just an alumni site for university students. Today its members include many office workers. In the future, people from all sorts of life might be its members, too. At least, that is the ambition of the site’s CEO, Joe Chen, who wants to be the king of China’s Web 2.0. Chen, through his company Oak Pacific, also controls community sites, Mop.com, Kaixin.com and several web game companies.
Industry insider said eventual Chen is going to merge his social networks with online games.
“In China, online games are huge. Social games and web games can be an important way to generate revenue on our site. A small percentage of paying users is enough,” said Chen in an early interview.
Sherman | July 20, 2009 in 51.com, China, Internet, Web 2.0, Xiaonei, social network | Comments (0)
Global Times, a newspaper in China, is running a series about the book- one article a week. It started in May 2009 and has been going on for the last 2 months. .
This week’s article is about Xiaonei and 51.com – the Chinese answers to Facebook and Myspace. The two realized that merging social networking sites with online games could be a formula for success in China.
Read Global Times’ article.The person in the picture is Joe Chen – China’s king of Web 2.0. He owns Xiaonei and a bunch of other online communty / social networking sites
Sherman | July 17, 2009 in Google, Internet, Tudou, Web 2.0, Youku, Youtube, social network | Comments (3)
Its Chinese counterparts, Youku and Tudou, have yet to break even. But, at least, they seems to be on the right track. The majority of their revenue have been banner ads and “pre-rolls” ads when they formally introduced advertising program last year.
Sherman | July 13, 2009 in China, Internet, Tudou, Web 2.0, Youku, social network | Comments (0)
This is another of our articles at Global Times. It was the Editor’s Choice on the publishing date.
While US-based Youtube is derived from homemade videos, Chinese video-sharing sites, such as Youku and Tudou decided to focus on professional content such as TV shows and movies. They were able to do so because the TV and film industry in China is highly fragmented. With close to 300 TV stations and over 1,000 production houses, finding partners is not difficult. The person in the picture is Youku’s founder, Victor Koo.
Read more.
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