Erik Brynjolfsson, MIT Sloan School, and co-author of  Wired for Innovation: How Information Technology is Reshaping the Economy. Brynjolfsson is also Director of the MIT Center for Digital Business, Chair of the MIT Sloan Management Review , the Editor of the Information Systems Network and an originator of the ‘Long Tail’ cliche.

“So and Westland have teamed up to create the essential roadmap to the largest Internet market in the world.   They reveal the unique challenges and opportunities of China’s Internet market that no business executive or policy-maker can ignore.”

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Victor Koo, founder of leading China video sharing site, Youku and ex-president of Sohu, China’s second largest online portal.

“Sherman and Chris have written a useful book that covers much of the history of the development of the Chinese Internet over the last decade, featuring in-depth and insightful discussions with the entrepreneurs who’ve helped China’s Internet grow into a fully-fledged ecosystem with its own distinct business models and its own culture. The book offers a comprehensive look at China’s Internet landscape, and will be of great value to investors, entrepreneurs, or anyone else who seeks a better understanding of this increasingly important part of China’s economy and society.”

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Robert C. Wolcott, Ph.D., Founder & Executive Director, Kellogg Innovation Network, Center for Research in Technology & Innovation, Kellogg School of Management,  Northwestern University

“This is by far the best exploration I have seen of the evolution of China’s online space.  So and Westland bring not only unbeatable credentials, but also solid research and literary flair to the task.  They provide us a fascinating window into the lives of entrepreneurs and technology innovators who are redefining China’s future in cyberspace.  A must-read for business leaders and policy makers worldwide.”

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Jason D. BRUESCHKE, Managing Director and Head of Asia Entertainment, Media and Telecom Research, Citi Investment Research, Citigroup

“Broad in scope, rich in details and anecdotes, and thoughtful in analysis, Red Wired is a thoroughly readable and enjoyable journey through the Chinese Internet landscape.  The rise of successful Chinese Internet companies is a story of both superior adaptation to the local environment and also the blunders committed by the larger, better financed American players. The lessons highlighted herein will prove invaluable to anyone seeking to penetrate China ’s large and fast growing domestic marketplace.”

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John Sviokla, vice chairman of Diamond Management & Technology Consultants, Inc.  Prior to joining Diamond, Dr. Sviokla researched and taught at the Harvard Business School for twelve years in Marketing, MIS, and Decision Sciences.

“Don’t read this book.  Instead, simply wander blindly into the most vibrant parts of the largest market on the planet and miss the data, wisdom, and rich lessons of this book.  Good luck without it!”

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Richard Ji, Managing Director, Morgan Stanley | Research

“This book offers valuable hindsight, insights and foresights of China’s Internet evolution. A good read…”

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JP Gan, Managing Director, Qiming Venture Partners.  Gan has been a long term venture capital investor in China since his day with Carlyle in 1999. He is an early investor of Ctrip, the largest online travel agent and many other Chinese internet startups.

“The buzz word of the 90’s was “Internet”; the buzz word of the 21^st century has been “ China ”.  Red Wire got them both.”

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Helen Wong, partner of GGV Capital, an venture capital investor in Alibaba, Tudou and many other major China internet companies.

“Watching the largest internet population in the world allows one to look into China ’s future. The newest trends, the thoughts and ideas of the young generation are nurtured, aggregated and reinforced on the internet. This book is a timely read into how things began, and how they will develop in the future.”

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Bo Harald, Head of Executive Advisors for TietoEnator

“China is immensely important to business and many of the next commercial applications of Internet and especially its mobile dimension will be built there – compelling reasons to read this timely and informative account of the vibrant development.”